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Posts by AppleInsider

Apple took down the Online Apple Store late Thursday night as the company made preparations for what is expected to be an onslaught of Apple Watch preorders. Apple's online storefront is scheduled to open up for Apple Watch preorders at 12:01 a.m. Pacific, 3:01 a.m. Eastern on Friday. Earlier today, Apple announced that initial Apple Watch orders would be limited to online sales, expecting huge demand for its first foray into wearables. "We are excited to welcome...
Apple Watch is now available to try on at Apple Store locations in Australia and East Asia, and while preorders have not yet gone live, a number of customers are posting photos and video from their sessions. Source: Instagram users Justyn K. and Skye Zhai As with previous Apple product launches -- although in this case customers can only look, not buy -- Australians get first crack at Apple Watch hardware. A number of customers who were able to score a try-on...
In just a few hours, Apple will open the floodgates to Apple Watch preorders. With initial supply constraints expected, prospective buyers are urged to have their selections in mind prior to midnight, and AppleInsider has your guide. Between three model ranges across two sizes, different case colors and a multitude of straps, Apple made it easy to find an Apple Watch that suits your style. Having all these options is a double edged sword, however, as picking out the...
According to the latest estimates from Gartner, Apple's Mac made gains in the PC market over the first quarter of 2015, bucking a wider negative trend that saw overall shipments drop 5.2 percent worldwide. Numbers in thousands of units. | Source: Gartner In its latest preliminary estimates release published Thursday, Gartner said Apple shipped 1.67 million Macs in the U.S. to capture 12 percent of the market, an 8.9 percent year-over-year gain. With its quarterly...
Apple is campaigning hard to trot Apple Watch in front of potential buyers, with a report on Thursday estimating the company has spent some $38 million on television ads alone. Launching a completely new device platform is difficult even for the world's largest company, but Apple is applying its vast resources to buy maximum exposure in hopes of acquainting customers with Watch. According to recent estimates from research firm iSpot.tv, cited by Reuters, since the...
Consumers who want to purchase a gold Apple Watch Edition --?or those who simply want to see it in the flesh --?may need to travel a bit if they live outside of the world's major cities, as Apple will initially stock the device at just 53 locations worldwide. In the U.S., supplies will be limited to stores on the coasts and in Chicago --?aside from the Windy City, Las Vegas is the farthest inland the gold models will travel. The data comes from Apple's online store...
Mophie on Thursday launched Space Pack battery and storage cases for the iPhone 6, 6 Plus, and iPad mini, as well as a new Spacestation battery/storage pack, and a 2.0 update of its Space file manager for iOS. The new Space Packs connect to an iOS device to provide 32, 64, or 128 gigabytes of extra storage while extending battery life. The amount of extended use time varies from device to device. The iPhone 6 case, for instance, uses a 3,300 milliamp-hour (mAh) battery...
A video posted to the Web on Thursday runs a gauntlet of stress tests, including keys, sandpaper and even a power drill, on what is claimed to be an authentic sapphire display cover from Apple's forthcoming Apple Watch. When Apple Watch launches later this month, two models -- Apple Watch and Apple Watch Edition -- will sport display covers made from sapphire, a super-hard material Apple has used in smaller implementations like the iPhone's Touch ID home button. A UK...
Apple on Thursday said it has reversed course on a policy that previously barred laborers from working on the Campus 2 construction site in Cupertino if they had been convicted of a felony within the last seven years [updated with response from Apple]. Company spokesman Josh Rosenstock informed The San Jose Mercury News of Apple's decision on Thursday, saying a previous requirement that barred felons from working on Campus 2 has been lifted. Apple's policy caused a...
At least three new Apple Stores will open in time for the debut of Apple Watch on April 24, including officially-announced locations in Miami Beach, Fla. and Sao Paolo, Brazil. The Miami Beach outlet is actually a relocation of the company's existing Lincoln Road store. Apple is moving to a larger building at 1021 Lincoln Road, further down in the same shopping district between Lenox Avenue and Michigan Avenue. To promote the opening Apple has commissioned HENSE, an...
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