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Posts by AppleInsider

In a purported presentation slide leaked to the Web on Monday, Intel outlines its next-generation Thunderbolt specification -- "Alpine Ridge" -- that will boast double the throughput of current Thunderbolt 2 interface, while bringing massive gains in power efficiency. Source: VR Zone According to the supposedly leaked slide published by Chinese tech blog VR Zone, Intel is looking to significantly boost Thunderbolt's specs and compatibility with the next-gen product,...
Continuing its environment-minded announcements on Monday, Apple revealed a new plan to accept all used Apple products for free in an effort to cut down on pollution caused by manufacture and use of the company's devices. Source: Apple As part of an eco-friendly push timed to coincide with Earth Day, Apple announced it will take back all used Apple devices for recycling free of charge, keeping the electronics out of landfills, reports the Associated Press. In...
A video detailing Apple's new Campus 2 project, first shown at city planning commission meeting in October, has been published for everyone else to view in a higher quality version. The October video presented architect Norman Foster, along with other project team members, discussing the beginnings and future implications of Apple's huge undertaking. Foster notes that the now-famous circular "spaceship" structure wasn't in the original plans. "It didn't start as a...
iPhone owners may soon be able to use their device to purchase goods and services at brick-and-mortar businesses as Apple has reportedly begun interviewing senior-level candidates to build an iTunes-backed mobile payments business. Apple executive Jennifer Bailey, who previously ran the company's online stores, is said to have been meeting with "senior payments industry executives" about joining the iPhone maker to lead the initiative. Word of the talks was first...
Apple has broadened its corporate trademark to cover "Class 14" items -- a distinction given to jewelry, clocks and watches, potentially signaling that the company is planning to enter the wearable device market. iWatch concept by Todd Hamilton The trademark change, discovered on Monday by MacRumors, is related to the company's name, meaning that "Apple" seeks to have its name protected in the jewelry business. Product categories in trademark filings are divided into 45...
Apple on Tuesday unveiled a campaign that more clearly outlines the impact of the company's environmental initiatives, backing it up with a revamped environmental responsibility website and an introductory video narrated by CEO Tim Cook. "Better. It's a powerful word, and a powerful ideal," Cook says to open the video. "It makes us look at the world and want more than anything to change it for the better. To innovate, improve, to reinvent. To make it better." Cook goes...
Nearly half of Apple's 254 retail stores in the U.S. -- including flagship locations in Palo Alto, Chicago, and New York -- are said to be powered entirely by energy from renewable sources, part of the company's plan to cast a wider net with its environmental initiatives. Apple's flagship Fifth Avenue store is now powered entirely by renewable energy. News of Apple's retail milestone comes on the heels of a Greenpeace report that named the company "the most innovative...
A trio of new content options from A+E Networks debuted on the Apple TV on Monday, with viewers now capable of watching content from History, A&E and Lifetime through new dedicated channels. All three channels launched on Monday through a silent update, and are now available on Apple's set-top box. Content includes popular shows like History's "Pawn Stars," and original movies from Lifetime. The debut comes just days after A&E and History both brought live streaming...
With no major new products launched in the just-concluded March quarter, analysts on Wall Street don't expect big things from Apple when the company reports its earnings on Wednesday, generally projecting for revenue to be about flat with the same period from a year ago. Investor expectations cited by analyst Maynard Um of Wells Fargo Securities suggest that Apple will report sales of $43.6 billion for the quarter, which spans the months of January through March. He has...
According to a report from The Wall Street Journal on Sunday, Apple and Google are actively pursuing game developers with special incentives to make sure big name titles come to their respective platforms first. Citing people familiar with the matter, the WSJ reported Apple and Google offer top games makers special consideration, like premium positioning in app store sections and lists, in exchange for exclusive first rights to a hot title. In August of 2013,...
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