They got way more attention than they should have. Everyone keeps an eye on what the competition is doing. The difference though is Apple is clearly the leader, top dog, #1 smartphone vendor. You expect those that are not to be more worried about the leader than the leader worried about the follower. Apple does a great job of largely publicly ignoring competition in general, so any change in tone comes across as a surprise to some. EDIT: added publicly.
4/7/14 at 5:18am