Apple should try to get some promos here in Europe. They are making about 20% of extra profit here because of the weak dollar (a MBP for $ 1,999.- in the US translates to $ 2,400.- here in Europe). Moving some more Macs in Europe would be quite desirable. So the exchange rate is a mixed bag, it hurts Apple on the one hand but it helps Apple on the other one.
7/18/08 at 3:51am