When thorougly reading the article you can read that Apple made 15billion operating profits in the EU and 10% of revenues are attributed ot the UK.
That would mean that Apple made ~1,5billion operating profits in the UK, but they are reporting 102million.
Do you really think that selling goods in the UK is so much more expensive than in the rest of the EU?
The question that has to be answered is why has Apple so mediocre profits in the UK!
Is Apple Ireland...