Wouldn't this be exactly the reason Apple might take interest? The watch, as we've known it, has become obsolete. That does not mean that nothing useful can be done from a wrist based device... Most people I know don't actually *like* "permanently carrying" a cell phone on their body. A watch that could deliver text messages, incoming call/voicemail alerts, reminders, etc. seems like something that could be extremely appealing. The artist's rendering is lol-worthy though.