Apple sets the price, period, not the reseller. Any "sale" you see on Apple products must first be cleared by Apple. They are notoriously strict on this point, to the point of not even allowing in store coupons of the "spend 300 get such and such off" variety to be used with their products. This isn't Walmart, this is Apple AND Walmart. Like another pointed out, that Apple is allowing this sort of discount so early is an interesting and uncommon thing.