- Forum: iPod + iTunes + AppleTV
why does broadcast TV even matter when talking about Apple TV? Apple TV is a streaming device, not a broadcast device. 4K is already happening. Netflix streams 4k, Amazon streams 4K, Sony has a 4K service, the stores are full of 4K TVs (which are coming down in price), 4K Blu Ray is coming this fall, etc. Sure, content is limited now, but the amount of content will only grow over time.