Apple used to be cool, innovative, but now it's more focused on control than anything else.
You can still do pretty much what you want with Pro, iMac and MacBook, so I use them, but move to Linux more every day. Linux don't tell you what you may do, see.
I remember when I got one of the first iPhones available over here. Enormous enthusiasm, but that faded very quickly when it became apparent that
1) The phone was locked to an operator - unheard of here, then.