You just said " There are many things to compete for, not just first place." They are competing against themselves for personal best times. Hence they are athletes. No one runs 13 or 26 miles just for the hell of it. It takes months of training. And that makes them serious athletes.
1. Is that fact?2. Undercutting is also anti competitive unless you're Amazon.3. iTunes isn't a monopoly.4. Do you read what you write? You ask for Apple to compete "fairly" yet you want them to undercut its competitors. Talking out of both sides of your mouth.
DOJ to investigate: "Apple appears to be encroaching on markets dominated by certain donors...er bribers...er companies with the intent to dominate. We can't allow Apple to compete so willingly. Everyone knows only Apple needs competition."