1. Design is subjective. I trust Ive's vision.2. My iPhone is usually in my pocket. In cold weather, it's in my jacket and/or covered by my coat. It's easier to check my wrist than unzip my jacket, whip out the iphone.If I'm exercising, I rather take a glance at my watch rather than stop, take the iPhone out.3. iPods were tied to the Mac originally. In due time, Apple watch might be a stand-alone product but we shall see.4. What's wrong with the crown?