Might be the children dressed up as 35 year old hipsters in the commercials for the Fire too, with the condescending irony. Just be an online store Amazon, no need to create so much hardware in an already saturated market, do what you do best. By letting me drunk shop at 2 AM Saturdays when I come home from the local bar, then being surprised on Monday morning with a gift from my drunk self.
So maybe we need to up our sex education in public school, so they can learn how to be responsible and use contraceptives. Knowledge is power, and are you really spelling "sex" with a number 5? Maybe thats the problem, its taboo to you because you're not educated properly on the subject.