Unfortunately the tech press has decided that no smart watch is cool unless it looks like the Moto Almost 360. I fully expect the Verge, Engadget, etc. to be hating on whatever Apple announces because the display won't be round. Won't matter what the functionality is, how cool the software might be. It will be judged solely on looks compares to the Moto. Personally I think the Moto Almost 360 looks like a cheaper Timex you'd get at Target.