Very interesting. Made me think of the Intel Inside campaign, first off.
As a small business owner, I can understand why those with slim margins already would be in jeopardy, especially on a low-priced accessory.
However, smaller vendors can organize as an independent group, authorized by someone like Ipodlounge, Ipod Garage or Ipoding.com, like small insurance producers do. Or they could just create their own orgnization.
"Independent Portable Players...