I know CosmoNut wants this to be a serious thread, but some of my guesses weren't that serious.
DatabaseMaker is a play on FileMaker, whose main task is not to make files, but databases.
Eclipse sounds good to me, it doesn't have to make much sense, much like iPod didn't scream "mp3 player". But it was just a wild guess, based on the Apple home page teaser image. The iTV could "eclipse" other means of having entertainment on your TV (well except gaming of course).