"CEO Tim Cook will often point out how well Apple ranks in customer satisfaction, noting that that factor drives customer loyalty, repurchase rats, and commerce within the iOS ecosystem."
Didn't know they sell rats.
How about improving on the video playback options, similar to what the DVD Player has. I would like to be able to adjust the brightness, audio bass/treble, slow mo, step forward/backforward, etc. Quicktime 7 Pro has those, why can't iTunes?