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Originally Posted by Macky the Macky
This is actually o-l-d news. Apple will lose some profit points overall, but with the iPad2 in the mix it will be minimal.
Isn't the iPad 2 a bigger lost now, since it still costs the same...
I think they've gone on the cheap side with 1080 @ 4Mbps. They could've gone to 10Mbps, or even 7Mbp, I understand a higher bit rate would've been stressful on the bandwidth, but users have a choice between 720 or 1080. So if people...
Just re-downloaded Iron Man in 1080p. Interestingly, the file size is smaller than the 720p: 4.21GB (1080) vs. 4.25GB (720). Also the bit rate is low, only 4,000. 720p is 4,100.
Just to clarify, if you want to down load 1080p movies, go to Preferences in iTunes, then go to the Store tab and under When downloading High Definition videos, select: 1080p.