Apple could easily leapfrog over these also-rans by releasing the next ATV this Summer, while still adding gaming and other features.
These gizmos tKe some time to design and build.
More media deals, and closing on whatever the Comcast and TWC deal is, will put Apple way out front.
To date, IMO the Roku and Fire are just copy-cats anyways.
Oh... And didn't Apple add Bluetooth keyboard feature to the ATV OS?.