- Forum: AAPL Investors
That's right. It may not be fair perhaps, but it's the way it works. If a company that's losing sales and profits, and has its shares in a long, slow, decline, does less worse than expected, its stock goes up. If a company that's growing and shows good profits, with its stock on a slow long rise, grows less, and has less profits than expected, its stock goes down. Makes little sense to me, but there you have it.