For about three days I had no idea what you guys were talking about, because there was no connection to any sort of Pub in the story.
News flash: nobody, and I mean NOBODY, calls a publication a "pub". A pub is a place to have a drink, pick up ladies (or men, as the case may be), and otherwise have a good time.
That was a really stupid headline. Please don't screw up "pub" again. Thanks.