The original claim was people posted that Apple should sell product at component and assembly cost. I've never seen it. Nobody has posted any links to such posts. I still believe it is an emotional exaggeration. What you are talking about has little to do with the original claim or my response. Raging against imaginary slights is pointless.
My 3 computer license for the previous version was $105. I might pay $150 for a 3 (or even 2) computer license (one desktop/one laptop), but for a single machine I'll stick with the previous version. I'm glad they finally offered an option to own your software though, even if they have priced it out of the casual home user market.