It's a "We have millions of these sitting on the shelves so we need to throw more advertising out there to get rid of them" campaign.
I know polka dots are in style right now, but those cases are hideous.
I've got this down.
News reports say Apple TV is imminent.
Jim Dalrymple says, "Nope."
2 weeks later, Apple launches new "Apple TV-like" product called "Air TV".
Jim Dalrymple says, "You guys said "Apple TV"."