Lipstick on a pig.
Instead of spending the money fixing the problems that got them where they are in the first place, they are spending millions rebranding themselves.
I am paying $125 a month for an iPhone and Motorola RAZR on their minimum plan. The $30 iPhone surcharge is really pounding me in the ass and I've actually been contemplating whether it's even worth keeping my iPhone. So if Verizon doesn't get the iPhone in July when my contract is up, I'm done.