I can't believe Ballmer didn't respond with his monkey dance. Microsoft... monkey dance. Microsoft... monkey dance. Where were his backup dancers at the Microsoft Store?
Microsoft is the government, AT&T, Exxon, and Walmart. They are too big to "get it". The time it takes to funnel new ideas through that company, someone else has already thought of it and acted on it.
Then Microsoft buys them out and ruins it.