Agree this is bogus and bs. In total, they found 14% of households had a streaming device, so they must have surveyed non Netflix users. But with Apple @ 24% and Roku @ 37% of that 14% total, one would have to ask what the 'other' 50% used. Xbox? WD? As well, Roku currently has more services than non jailbroken ATVs - usage would change dramatically when Apple adds the same content.