- Forum: iPod + iTunes + AppleTV
Nope. This is a brilliant move on the part of Apple. They RETAIN the BEATS BRAND already available on Android and Windows, but they replace the engine with iTunes on the back end. BEATS becomes a shell for sell through from the iTunes store, without actually putting the Apple brand on those devices. Yes they ultimately own it, but it's one thing to see an Apple logo on an Android phone, and another to see Beats.