Brand Value: $195/sh
cash on hand: $155/sh
buildings, inventories, IP, future cashflows: 0 (You know, business has stopped already).
David Trainer's estimated Apple share value: $240.
Trainer's advice: "priceless". Sorry: give him back $110 for each share you have. You know, ROIC is shrinking...
One more thing: I understand brand value is reflected in the balance sheets as: "goodwill". Apple goodwill, as in balance sheet, is about 0.1% of...