I think Steve and Apple jumped the shark with this building.
I feel the design says "keep out, you are in or you are out, and we are at the center of the universe."
The current campus design is friendly.
No wonder so many people are vociferously anti-Apple. Which is fine. Can't please everyone and Apple's passions are bound to irritate some, as they always have!
So, from a social and psychological standpoint, I don't feel they should build this...