Verizon did it now AT&T is doing it.   It's just another way to say their raising their rates.  It's marketing hype.  It's meant to raise the min you have to pay.  They think the consumer is dumb and will jump on the new rates.   It's also so they can match what Verizon is doing.   1 smartphone                                                        $ 35                       Unlimited Talk and Text 1 smartphone                                                  ...