Apple purchased Cue earlier this year. Cue was an app that worked much like Google Now. And I'm saying I'd like for Siri to alert me if traffic is heavier than normal and suggest alternate routes, for example. If you've used Cue or Google Now, you'll may understand what I'm saying. Both worked to 'push' personalize information to the user, vs the user needing to 'pull' info from an app/OS.