Actually, if the question is 'why isn't this being presented on national news,' then the implication is that it's local news, which is lesser than national news. The implication is not "regular news outlets," as you incorrectly suggest. Being on the internet, Apple Insider is international, and therefor qualifies on an accessibility scale as being greater than national news. And "regular news outlets"? I think the term you're grasping for is "mainstream news."