Laugh out loud at what I presume is meant to be derogatory. If you got doo doo on your arm or any other part of your body than what you use toilet paper for, would you get a piece of paper and wipe it off or wash it off? Well some people, even people who are very wealthy choose to wash poop off. Go figger.
I was refused a business name 'concept illumination' due to the possible confusion with another company called 'concept lighting' even though I made analogue slides for audio visual presentations and they made light fittings.