Forget press releases. Take a page out of Googles playbook and whenever your competition releases a new product, pay a bunch of bloggers to make up shit about it. "Just got my new S IV but it totally sucks. If I take a picture of the sun with my S IV I keep getting glare." "The new S IV I just got blows, if I throw it against the wall it breaks."
2/5/13 at 1:28pm