Surely Apple would've sold the 5 and 5s for the same price. /sThey do need to differentiate their products, you know. Just compare the 5c and 5s. Do you think all the upgrades in the 5s (new 64-bit processor, M7 coprocessor, better GPU, fingerprint reader, better camera, amongst others AND a higher-quality housing) are worth just $100 more? Hell, the 32GB 5c and the 16GB 5s are selling for the *same* price. That does not make sense. At all.