You didn't bring up RISK.You only brought up a potential of MASSIVE REWARD.That was your error, not mine. Do you know how many iPhones Apple sold in the first half of 2008?Less than 4 million iPhones. They had no iPad, and very little app revenue.Do you seriously think 2008 Apple was not 10x more risky than Apple 2014? In 2008 the iPhone was a fraction of a fraction of the smartphone market. Today the iPhone dominates.