it's July 1st. Yes my target is still $150. Holding about 1400 shares right now. IMO the only thing that will stop it from reaching $150 this year is a broad market crash. Remember $150 is only about 11% from its high this year.
Apple will not sell the 6/6+ at a $100 discount compared to the 6S. That will lead to massive canibalization at the high end (people choosing the cheaper 6/Plus). Do you think people will be willing to pay an extra $100 just for force touch and a slightly faster CPU? Hell no. Most will opt for the 6 for $100 less. Apple learned this with the iPhone5 and 5S launches.
That's simpleton thinking. Using price points there are 6 tiers. iPhone 6+ 128MB $950iPhone 6+ 64MB $850 The 6 is the top tier. Want a bigger screen? Pay $100 more. Want more memory? Pay $100 more. In all the ads Apple advertises BOTH phones together (6/6+). Apple views them as the same tier. The tiers are basic: Top tier = brand new phoneMid tier = 1 year old phone repackagedBottom = 2 year old phone
Not going to happen. Apple has already showed its hand with the 5S rollout. No way on earth will they sell the 6 for $99. That will do massive canibalization of the 6S. Top end - 6S/PlusMid - 6C - 4 inch metal phone, 4 inch screenBottom - 5S end of story. If you think Apple will do something different you have not been paying attention the last 3 years