Figured out this is made by a company Forté. Apparently they make EMT software for the iPad. I wonder if this is their idea of a viral video or if they are planning on making a video game (looks to me more like the premise for a video game).
I won't lie if it's free I'll spend a couple hours putting our fires/saving people with an iPad. However, what the heck is up with the ending (won't spoil it).