- Forum: iPod + iTunes + AppleTV
Being a successful artist requires being popular with teenagers, but teenage life is all about rebellion and sticking it to the man. If these artists (such as Drake) are too closely associated with big business (in this case Apple) the kids will think they are sell outs. In which case exclusivity is neither here nor there. When signing a business deal, you ignore the wider context to the detriment of the financial outcome.