- Forum: General Discussion
I take it you've never worked around advertising or marketing folks? They live and breathe this kind of data. Your example of Volvo and Mercedes cup holders is a little absurd, but let's say you worked at an advertising company that was tasked with selling consumers on the benefits of a given cup holder design. You would very definitely want to know which group, Volvo or Mercedes owners, consider that an important part of the car owning experience, right?