Change it from "Beats by Dre" to "Beats" and buy www.beats.com, redirect traffic from www.beatsbydre.com. But for the sake of Apple, keep Beats a separate company with agreed upon goals. Problem solved.
Here's my request to Apple to replace the iPod shuffle... Please make a shuffle/watch that will work with a pair of wireless headphones (Beats or Apple branded, either one). I don't really need every function of the Apple Watch, I personally just need a sports watch with iPod function. That's it.