It would be cool to have a 24 hr. live stream (a la Periscope) from the DJ booths.
In fact, it wouldn't take much more of a leap of imagination to see Apple creating a range of Beats stations as MTV-style video channels on Apple TV.
Are you kidding? Do you know how online advertising rates are described? Clicks per thousand (CPM). Fractions of a penny for music that will be heard potentially billions of times makes complete sense.