It's a magical barrier.. the dollar mark. I believe they'll loose millions of spontaneous sales if they take it above the dollar mark. And this has nothing to do with logic, I mean really, what's the 5-10 cents gonna do for each and every one of us? Practically nothing. It's just psychologically more motivating to buy at 99 cents. If it needs to be done, it will be done, and over time customers will become used to it. Btw, is this US only or is it world wide?
9/30/08 at 3:13pm