Yes, I agree. This won't happen overnight. And if it never happens (the re-educating of American consumers about what 'value' really means), it won't be his fault, but the fault of people who expect "FREE" and "CHEAP" and "COUPONS" to be the answer to their prayers. What will be his fault is his expectation that he, alone, could change the consumer mindset. I have to say, though, that their web site and iPhone/iPad "app" (if you can call it that) are complete crap.
5/16/12 at 8:43pm