Don't feel quite so smug. Nokia is a Finnish company. Ballmer's pronunciation is much closer to the proper Finnish pronunciation than the way Americans pronounce it. Say "noh-KEE-uh" in Finland and they'll know you're an idiot. That even goes for Nokia's new CEO. In fact, English speakers mangle a good number of brand names, even in commercials. Braun is pronounced "brown" in German, not "brawn" as you hear in the ads.
2/11/11 at 4:32pm