- Forum: AAPL Investors
Well, he is doing the obvious. They are making great products and the prices are always coming down (or value is going up). Lower prices are a good thing and as Apple's efficiencies improve, prices come down, margins are maintained and the shareholders are rewarded. It's all good. I agree with the 2nd part of your post. What people get wrong is when they say, "or Apple is doomed." That is getting tired.