Lugz is just mad that nobody wears their shoes / clothing anymore.
I own a pair of their boots and I totally forgot about their commercial until it was mentioned. If one of their own customers can't even remember an ad, what does that say about its relevance?
Sit 12 people down, all who claim to be Hip-Hop fans, show them the Eminem promo, and then ask them if it reminds them of another commercial. I'm willing to bet everyone would draw blanks.