For most people, their computer just isn't that important any more.
Your computer USED to be the way you got online, kept in touch, read about the world, played games, downloaded pictures, stored your music, and a LOT more.
But these days most people use their computers to do light internet and Mail, or Microsoft Word. You just don't need to spend big bucks for that.
The iMac is becoming something people would like to have, but yet, they don't really need...