I could not disagree more. The usage of Apple products were very subtle and the ad itself was very emotional and human. Pulling strings is the best way to peoples hearts and well, wallets. I think it was a beautiful ad.
This is just the introduction to the new campaign. It was fast because Apple will dive into each individual on their website (as they already have) and likely add more videos to each specific individual like they did with Your Verse.
Which makes we wonder, did they change campaigns due to the passing of Robin Williams or because, a new iPad deserves a new campaign?
Will be nice if it fixes the battery drain on my iPhone 5 as well. I got less than two hours total from 100% down to about 40% and then shutting off completely. Two hours consisted of about forty minutes talk time, ten minutes of music playback, and about twenty minutes of GPS. Ridiculous.
I was at my local Sprouts market today and their credit card terminal accepts ApplePay. It had the logo and everything! I don't have an iPhone 6 or I would have tested it out. Cool though. Not a merchant listed on the Apple site. Just another place to go to avoid the vendors that are in contract with CurrentC!