I'm sure some where in Apple's TOS to developers it states that they are developing exclusively for iOS and all iOS devices, so if a hacker creating a game console violates that TOS, couldn't that be used in court?
These ads tell stories. They are real. Human. Very documentary in genre. I love em! What's brilliant about these ads, in addition to how real they are, you can have your computer or television set on mute and you will still get the point of the ad. Brilliance.