- Forum: AAPL Investors
As a non-investor (in anything) could someone tell me why Apple needs to worry about the stock price? I mean it's not as if they need the cash, so if the stock crashed to $10 then how would that affect Apple? Microsoft's stock hasn't moved in ten years, and the effect on the company appears to be zilch. In fact, no one seems to give them any grief about it at all, so they're free to do whatever it is they're doing without any distraction.